KSC Kreate technology used to implement 360◦ Rotating Product Photography for Canon U.S.A., Inc.
The creative agency and content publishing partner help launch the company’s newest product line with interactive photography
Hollywood, Fla. - January, 2012 – KSC Kreate, a creative agency that specializes in digital content, with SellPoint, Inc., the leading publisher of rich product content to online retail sites, implemented an interactive product tour for the all-new Canon Cinema EOS System. The interactive photography is featured on the company’s unique microsite for the new line of cameras, and showcases the product’s form factor, ergonomics, image processing capabilities and lenses.
“KSC Kreate did an amazing job, and was supportive every step of the way,” said Alan Schuster, an Internet Marketing Specialist at Canon. “The 360º images look fantastic, and it was a great experience working with KSC.”
Users are able to see the camera from three different views, all which can be turned 360 degrees. Once the mouse is placed over the image, users can control the experience, determining which way it moves and how fast the image spins. Each product view has the option to turn information points on or off. These points appear as red dots that can be expanded to give information on specific features of the camera. Additionally, users can select a magnify button that zooms over every ridge in the lens and every button on the camera.
“Interactive elements like 360 product rotations are what sell a product because they allow the customer to experience an emotional connection with the product and have more control over their online shopping experience,” said Christopher Ceraolo, President of KSC Technologies. “Canon’s cameras deserve to be showcased online with the very best photography to help tell the story of the product.”
About KSC Kreate
KSC Kreate is a premier creative agency that handles every step of the content creation process for the nation’s largest retailers. Since 1975, KSC has provided retail imaging solutions, offering clients cohesive brand aesthetics from start to finish. KSC continues to remain at the forefront of the industry, utilizing the latest technology to improve and enhance both print and online displays. Their services range from photography and video to post production needs and software development. To learn more visit www.ksckreate.com.
About SellPoint, Inc.
Located in San Ramon, California, SellPoint publishes video and interactive product content representing leading consumer brands to over 200 of the top online retail shopping sites via its unique online retail publishing network. The SellPoint Merchandiser™ Solution provides consumer brands a controlled, consistent, and highly engaging product presentation syndicated across all of their online points of sale through a single point of contact. In addition, the SellPoint Dashboard delivers graphical market intelligence updated daily that reveals shopper interest and activity by product and sales channel.