As the Chief Executive Officer of KSC Kreate, Shona runs the newest division of the company, Kreate Films. KSC Kreate opened the division to accommodate the growing demand for film and video for their clients, which has now evolved to a feature film project. The film, Finding Joy, was written and produced by Shona. She plans to add feature films as a full time offering to the business, and continues to write scripts for Kreate Films. Shona oversees all business units with husband and President of KSC Kreate, Brad Tuckman.
Prior to her position at KSC Kreate, Shona ran her own production company where she wrote and produced national commercials and infomercials. Outside of owning and operating several production companies, Shona has traveled the world to attend and screen various film festivals. She has written, produced, and directed three short films that were screened at festivals in multiple cities such as Los Angeles, Miami, and New York. Her work was the recipient of the “Breakthrough Film Award” at the New York Independent Film Festival. In addition to writing short and feature films, Shona has also written screenplays that have been optioned and developed by many companies such as Escape Artists and Nickelodeon.
Shona studied film and television in the United Kingdom before coming to the United States as an exchange student at the Rochester Institute of Technology. She has lived with Brad in South Florida for 16 years, where they are raising a five-year-old daughter and a two-year-old son.
In 2001, Brad founded KSC Kreate, combining a passion for high-quality photography with the desire to provide business value through cohesive brand imagery and a streamlined creative process. As President, Brad’s unique creative vision, energetic approach to business, and customer centric philosophy have helped KSC grow from a retail and catalogue photography business to a leading provider of visual content and software for the nation’s top retailers and manufacturers.
Brad has over 17 years of experience as a business-leader and photographer with a portfolio that includes work for Microsoft, Gap and Coca-Cola. In 1997, Brad founded his first agency, StudioFX, after realizing that he could provide companies with a significant ROI by building a team inspired by one common creative vision. Under Brad’s vision, StudioFX combined world-class photography with advanced knowledge of the prepress industry, color management, and workflow strategies. After several years, he merged StudioFX with a three-man team at KSC Studio to form what is now one of the industry’s leading creative content agencies.
Brad is a trained photographer with a degree from the Rochester Institute of Technology. He grew up in a business-minded environment and enjoys using his entrepreneurial spirit to provide clients with imagery solutions that provide business results. Outside of the office, Brad enjoys spending time with his wife and two children.
Christopher Ceraolo is the president of KSC Kreate Technologies. Christopher oversees development and go-to market strategies for the technology arm of the company. As a creative and solutions-driven business leader, Christopher stays at the forefront of cutting edge technologies for KSC Kreate and their clients.
Throughout his career, Christopher’s entrepreneurial spirit led him to found several successful companies. At an early age Christopher spent many hours working in his father’s automobile shop. This experience ultimately led him to open Precision Imports of South Florida, an exotic and European car sales and services company, in 1992.
After 11 rewarding years in the auto business, Christopher switched gears and began his career in technology. In 2003 he founded PhotoWalk Productions, a rich media technology company that provided solutions for a variety of industries such as real estate, retail, and commercial construction. The company specialized in everything from video production and virtual tours to search engine marketing. Christopher grew the company to a more than 40 person operation before founding Beyond 360 Imaging in 2009 with the goal of looking for new ways to use technology to provide online shoppers with a better user experience. The success of Beyond 360 led to the company to be acquired by KSC Kreate, bringing Christopher to his current role today.
Outside of the office Christopher still has a passion for European automobiles and enjoys spending time with his family. Originally a native of Long Island, NY, he’s been a resident of South Florida for over 30 years, and tries to take advantage of the warm weather and sun when he can by boating and playing golf.
Bringing 20 years of experience working in the pre-media and publication field, Steve Bondurant prides himself on bringing a sense of reality to creative environments. As the Vice President of KSC Kreate, Steve is charged with managing business operations and aiding in creative and financial planning for each of the company’s offices.
Throughout his career, Steve has combined working in a creative environment with his natural management and operational skills across two different industries. Prior to pursuing his current career, Steve attended culinary school and worked at several south Florida resort Hotels. There, he not only cooked, but he also refined his staff management skills in the creative environment of a kitchen. After 13 years in the food industry, Steve made a career change and took a position at American Color Graphics and worked with their pre-media company American Color as a proofer. In the span of three years, Steve worked his way from proofer to operations manager of their West Palm Beach location producing work for clients such as American Media, Palm Beach Media Group and DC Comics.
This position led him to KSC, where he started in 2002 in a client services role before transitioning into operations and finally into his current role.
Steve is a New Jersey native, but after moving to Florida discovered he was fond of the sunshine and has stayed ever since. Steve is the proud father of four children, and even after 13 years in the food industry, he still enjoys cooking in his spare time.
As Vice President of Operations, Tere Robinson brings a wealth of management and business development experience to the KSC team. Tere runs the daily operations of the KSC Atlanta office, and also provides strategic direction for clients like Newell Rubbermaid, Benchmark Brands and Park ‘N Fly.
Prior to joining KSC, Tere was Director of Account Services at Schawk Retail Marketing. Tere’s background includes extensive experience in Account Services and Creative Management, working with large retail clients such as The Home Depot, Bloomingdale’s, Nordstrom, Lord & Taylor, Carter’s, Brookstone and Wal-Mart.
Tere graduated from Lehigh University with a Bachelor of Arts & Science with concentration in graphic communications. A Florida native, Tere now calls Atlanta home, spending free time with her husband and two children.
As Vice President of Brand Strategy and Marketing, Jason is charged with guiding the KSC brand for future growth as well as developing high-level branding strategies for select clients. Jason’s expertise with strategic brand identity and brand eco-systems combined with a foundation in design for commercial products and packaging provide an important and unique perspective for customer-facing clients across all industries.
Prior to his role at KSC, Jason held several creative and management positions in both an agency and corporate setting. His career began at Macey Noyes Associates, where he started as a graphic designer before transitioning into roles as Creative Director and ultimately President of the firm. Under Jason’s leadership, Macey Noyes grew from a six-person operation to a 35 person mid-size agency servicing clients such as Motorola, Iomega, Duracell, and Altec Lansing. Jason then transitioned to an internal position at Office Depot’s headquarters, building and managing an in-house brand development and design team to support their private brand initiative. There Jason realized he thrived in a corporate setting that offered the opportunity to cultivate brand strategy and guide its manifestation from the inside. This in-turn drove him to accept a position with Bayer Healthcare as Global Vice President of Design and Packaging. Jason held this role for two years, managing all brand design activities for the company’s $1B Diabetes Care Division, before joining KSC.
Jason is a graduate of Parsons School of Design, and comes from a family of graphic designers. A Greenwich, Connecticut native, Jason enjoys international travel for work and play and tries to visit a different, exotic destination each year. When he’s not traveling, Jason can be found taking advantage of the south Florida lifestyle on the beach, tennis court, and golf course.
With over 20 years of experience in marketing, ecommerce, technology and production for brands and retailers, Jeremy brings a strategic retail marketing perspective to the KSC Kreate leadership team. As the vice president of KSC, Jeremy handles a broad array of responsibilities that range from client program architecture to global business development and innovation. Jeremy is focused on finding growth opportunities for KSC clients as well as new client development.
Before coming to KSC Kreate, Jeremy held several leadership positions at agencies that catered to retailers, brand developers and marketers of many industries. His career started at Paladin, one of the largest national staffing firms for high-end advertising and marketing agencies. While at Paladin, Jeremy founded ContentFly, the first global agency dedicated to large scale product content development for ecommerce. There he developed proprietary systems to manage early ecommerce programs used by clients such as shopping.com, Bloomingdale’s, Motorola, Disney Consumer Products, thegreatindoors.com, American Airlines, and Britannica.com.
After the successful sale of Paladin & ContentFly, Jeremy took a position as vice president of the new web solutions group at Ambrosi, the nation’s then largest retail marketing agency. There he focused on leading ecommerce and marketing initiatives for clients including Office Depot and Ulta Cosmetics. After transitioning into the position of senior vice president at the company, Ambrosi was bought by Schawk, where Jeremy was charged with global strategic growth. There he was the lead client engagement manager and architect on many large, global programs for Nike, Walmart, GE, The Home Depot and others.
Born and raised in Chicago, Jeremy nearly pursued a career in medicine at Northwestern University before switching gears and graduating from the University of Illinois with a degree in mathematics. Jeremy enjoys cooking and aspires to have his own cooking show. When he is not working, either at KSC or in the kitchen, he can be found spending time with his wife and three daughters in their 100 year old renovated bungalow in Atlanta or in the bleachers at Wrigley Field.
David brings an extensive history of creative development to KSC Kreate, having worked on print, radio, and television for numerous Fortune 50 companies. David currently oversees the print arm of KSC, managing everything from branding and signage to collateral work and packaging. Based in KSC Kreate’s Atlanta office, he leads the creative efforts for clients like Newell Rubbermaid and Park ‘N Fly.
Prior to joining KSC, David held the creative director position at Shawk Retail Marketing. There he developed strategic creative for some of the world’s largest retailers like Home Depot, Lord & Taylor, and Sears. His previous experience in advertising and design also includes brands such as Coca-Cola, Delta Airlines, Porsche North America and Raymond James Financial Services. David began his career with Macy’s as a designer and art director.
David graduated from Mississippi State University with a degree in graphic design. He is originally from New Jersey but now resides in Atlanta, where he enjoys spending time with his family and painting in his free time.
Ilene brings extraordinary creative energy and years of experience to her role overseeing the fashion brands at KSC, including the creative direction for Chico’s FAS. Specifically delivering the online photography and special editorial features for the WhiteHouse/Black Market brand. Ilene's enthusiasm for detail and dedication to her work was developed on the front lines of fashion, having worked as creative director for brands including Paul Stuart, Donna Karan, Anne Klein, Limited Too, H. Stern Jewelers, Talbot’s, Baryshnikov Bodywear, Badgley Mischka, Merona Sport, Jeffrey Banks and Geoffrey Beene.
Previous to her position at KSC Kreate, Ilene was the Vice President of Creative Services for Redcats USA, responsible for multi-channel creative development across three brands.
Ilene is a native New Yorker and attended Parson’s School of Design and The New School where she received a Bachelor of Fine Arts. Outside of work Ilene enjoys spending time with her husband, their two sons, and practicing yoga.
Kristy oversees the photography department at KSC Kreate and is responsible for all the imagery provided to clients such as Walmart, Chico’s, White House Black Market, Jarden and Office Depot. In addition to running the photography department and shooting various jobs, Kristy oversees the technical and procedural aspects of each shoot.
Prior to her role at KSC Kreate, Kristy worked in the film industry as both a first and second Assistant Camera and a still set photographer. When her interests turned more towards the still photography industry, she became a freelance assistant and photographer for studios such as Rich’s, Emergence and Ambrosi, as well as other independent clients. From there she took a full time photographer role at Ambrosi Atlanta, where she focused on product, food and environment photography.
Kristy is originally from Florida, and attended Florida International University. She supplemented her studies there with additional photography courses at the Art Institute of Atlanta. Like a true Florida native, Kristy enjoys spending her spare time on the beach and stays active with family and friends by biking, surfing, and paddle boarding.
Tom Reynolds comes to KSC Kreate with over 22 years of creative industry experience. In his current role as Photography Art Director, Tom oversees all the photographers, stylists, and creative merchandising team members to accommodate all photography projects. Additionally, Tom is the acting studio manager and facilitates the staff as needed for all the client photo shoots.
Tom’s previous experience runs the gamut from food to fashion, allowing him to understand all aspects of photography and facilitate creativity for clients on set. Prior to his position at KSC, Tom worked as a creative director and art director for agencies such as Ambrosi and Three Score. There he developed branding strategies for clients such as Home Depot and Office Depot. Tom then transitioned to a role as creative director at KSC Kreate, before moving into his current position five years ago.
Originally a native of Atlanta, Georgia, Tom has lived in South Florida for 6 years. He spends his time outside of the office with his two sons, enjoying an active life style of surfing, skate boarding, and biking.
With over two decades of experience in the industry, Anthony Masi has worked with both editorial and commercial clients bringing a broad knowledge of pre-press production to KSC Kreate. As post-production manager, Anthony oversees KSC’s team of retouchers and is responsible for all post-production services of the photography that flows through the studio. He is charged with controlling the quality of the imagery while also balancing client needs, and offering his expertise to creative directors during photo shoots.
Before coming to KSC, Anthony studied Criminal Justice at Broward College, and after deciding that was not the profession for him, was directed toward the pre-press industry. Anthony worked in various areas of pre-press until he developed his skills as a scanner operator for several companies in New York including SpectraGraphics and Profile Separations. With the development of more sophisticated editing technologies like Photoshop, Anthony’s position evolved to focus more on retouching and color correction for editorial clients like Elle Magazine and Women’s Day. In 1995, he moved to Florida and worked with a marketing company as a scanner operator and retoucher, shifting focus to more commercial clients. He then transitioned to a role at KSC where he worked as a retoucher for three years before growing into his current managerial position. As the company has expanded, Anthony has built the post-production department from the ground up taking the team from four employees to nearly 20.
Anthony is a self-starter whose expertise in the post-production field stems solely from on-the-job training, and his experience with an array of clients allows him to give a high-end look and feel to KSC’s clients. A New Jersey native, Anthony enjoys cooking and spending time with his wife and two children when he’s not working.
Often called the “hardest working woman in show business,” Ada Pozo Sheerin has the keen ability to equally balance a producer’s creative and financial responsibilities. Passionate about her work, she operates with a relentless pursuit of perfection.
A graduate of FIU’s School of Journalism and Mass Communications, Ada started her career as Asst. Operations Mngr. and Casting Director for Venture Productions in Miami. Her impressive multi-tasking abilities led to a stint as production coordinator and associate producer. Bit by the “production bug,” Ada hung up her operations and casting director’s cap and dedicated herself wholeheartedly to producing and writing for a wide range of clients including AutoNation, City Furniture, Chico’s, Belkin, White House Black Market, MasterCard Intl., Miami-Dade County International Trade Consortium, the Greater Miami Convention & Visitor’s Bureau, The Centers for Disease Control, Port Everglades, the American Cancer Society and numerous corporate clients and advertising agencies throughout the US. Ada’s collaboration with Venture’s TV Programming department led to her creation of ¡Buen Provecho! – a 65 episode Latin cooking series for Discovery Channel Latin America, for which she acted as supervising producer.
At KSC Kreate, she continues her work as bilingual producer/writer/director, taking projects from creative concept development through production and post-production. Ada firmly believes the value of a project is not determined by the size of a client’s budget nor the nature of their project. It’s about putting maximum effort into all projects and making sure every one of her clients feels like they are most important.